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The Truth About the Wristwatch

 In recent years, cell phones have become normal things for nearly all people to have and carry. Many people use their cell phones as a timepiece. I cannot even explain just how many times a customer has come in and said, "I guess you just don't sell watches anymore, huh?" Well, the answer has always been a resounding "Yes, we sell a lot of watches" and lately we've noticed a trend towards the younger generation buying watches.

Here is my theory: Ten to fifteen years ago, kids (say, ages up to 15) had kid-style watches. When they got their cell phones, they ditched their kids watches as they wore them out or outgrew them and used the phone as the timekeeper. Now, those "kids" range from college-age to young professionals and may view the wristwatch in a completely different light. They may realize that a watch is actually a more convenient method of telling time and also may serve to define a personal style or make a statement about one's station in life. A growing number of brides-to-be purchase a nice watch for the groom as a wedding gift, with the wedding date engraved on the back.

The wristwatch "may be going the way of the abacus," declared a news article in The Sacramento Bee in 2006. The Times of London had it "going the same way as the sundial." The Boston Globe, in a 2005 lifestyle feature, was more definitive: "Anyone who needs to know the time these days would be wise to ask someone over the age of 30. To most young people, the wristwatch is an obsolete artifact."

But, no.

The watch is experiencing a major uptick, especially among members of the supposed lost generation.

As recently as five years ago, time seemed to be running out for the wristwatch. With cellphones, iPods and other clock-equipped devices being omnipresent, armchair sociologists were writing off wristwatches as antiquated, joining VHS tapes, Walkman players and pocket calculators on the list of outmoded gadgets. I don't see the watch becoming an obsolete gadget anytime soon.

Written by Annette Long Covington 

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  • Home
    • About Us >
      • Before and After
    • Contact Us
  • Precious Metals
    • Information About Gold >
      • See Current Gold Price
    • Caring for Your Gold Jewelry
  • Engagement Rings
  • Estate Jewelry
    • Ladies Diamond Rings
    • Ladies Colored Stone Rings
    • Mens Rings
    • Pendants and Charms
  • Diamonds
    • Wraps and Bands
    • Right Hand Rings >
      • Right-hand Rings: 5-day availability
    • Colored Diamond Rings
    • Diamond Pendants
    • Diamond Earrings
    • Diamond Bracelets
  • Discount Specials
    • Rings
    • Pendants
    • Earrings
  • Pearls
    • Pearl Rings >
      • Pearl Rings: Available Overnight
    • Pearl Pendants >
      • Pearl Pendants: 5-day Availability
  • Rubies
    • Ruby Rings >
      • Ruby Rings: Available Overnight
    • Ruby Pendants >
      • Ruby Pendants: Available Overnight
    • Ruby Earrings >
      • Ruby Earrings: Available Overnight
  • Sapphires
    • Sapphire Rings >
      • Sapphire Rings: 5-day availability
    • Sapphire Pendants >
      • Sapphire Pendants: 5-day availability
    • Sapphire Earrings >
      • Sapphire Earrings: 5-day availability
  • Emeralds
    • Emerald Rings >
      • Emerald Rings: 5-day availability
    • Emerald Pendants >
      • Emerald Pendants: 5-day availability
    • Emerald Earrings
  • Blue Topaz
    • Blue Topaz Rings >
      • Blue Topaz Rings: 5-day availability
    • Blue Topaz Pendants
    • Blue Topaz Earrings
  • Amethysts
    • Amethyst Rings >
      • Amethyst Rings: Available Overnight
    • Amethyst Pendants
  • Garnets
    • Garnet Rings >
      • Garnet Rings: Available Overnight
    • Garnet Pendants
    • Garnet Earrings
  • Citrines
    • Citrine Rings >
      • Citrine Rings: Available Overnight
    • Citrine Pendants
  • Peridots
    • Peridot RIngs >
      • Peridot Rings: Available Overnight
    • Peridot Earrings
  • Other Gemstones
    • Black Onyx
    • Tanzanite >
      • Tanzanite Jewelry: Available Overnight
    • Opals
    • Smokey Quartz
  • Chamilia
    • Beads
    • Bracelets
    • Stoppers
  • Watches
    • Citizen Watches for Women
    • Citizen Watches for Men
    • Seiko Watches
    • An Article About Wristwatches
  • Men's Jewelry